The Simple Purifying Cleansing Lotion is your go-to solution for a clean and comfortable complexion, especially if you have sensitive skin. This gentle formula is expertly designed to lift away daily dirt, impurities, and even stubborn makeup without stripping your skin of its natural moisture. It ensures a thorough cleanse, leaving your skin feeling wonderfully clean and prepped for the next steps in your skincare routine.

Committed to its 'Kind to Skin' philosophy, this cleansing lotion is meticulously crafted without artificial perfumes, colours, or any harsh chemicals that can upset your skin. It contains no soap, no alcohol, no mineral oils, no glycols, and is non-animal derived, making it a truly caring choice for your face. Enjoy the peace of mind knowing you're treating your skin with the utmost respect, helping to maintain its natural barrier and prevent irritation.

Benefits in Detail
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• Gently purifies and cleanses.
 This lotion gently purifies your skin, effectively removing impurities and pollutants without causing dryness or irritation. It ensures a clean slate for your skin every time.

• Ideal for sensitive skin.
 Specifically formulated with sensitive skin in mind, this cleansing lotion provides a soothing experience, reducing the risk of redness or discomfort often associated with harsher cleansers.

• Effectively removes makeup.
 Effortlessly melts away makeup, including foundation and light eye makeup, leaving your skin perfectly clean without the need for harsh rubbing or multiple steps.

• Keeps skin calm and balanced.
 Its mild composition helps to maintain your skin's natural pH balance, preventing over-dryness or oiliness and promoting a calm, healthy complexion.

• Free from harsh chemicals.
 Formulated without artificial perfumes, colours, harsh chemicals, soap, or alcohol, it's designed to be kind to your skin and avoid common irritants.

• Leaves skin feeling soft and fresh.
 After each use, your skin will feel wonderfully soft to the touch and revitalized, giving you a fresh, clean sensation without any tight or greasy residue.

How to Use
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1. Apply a small amount of Simple Purifying Cleansing Lotion to a cotton pad.2. Gently sweep the cotton pad over your face and neck, starting from the center and moving outwards.3. Repeat until all traces of dirt, impurities, and makeup are removed. No rinsing is required.4. For best results, follow with your favorite Simple toner and moisturizer.

Why You'll Love It
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Choose Simple Purifying Cleansing Lotion for a truly gentle and effective cleansing experience that prioritizes your skin's health. Unlike many cleansers, its "Kind to Skin" formula is free from artificial perfumes, colours, harsh chemicals, soap, alcohol, and mineral oils, making it the perfect choice for even the most reactive skin types. It not only cleanses thoroughly but also nurtures, leaving your complexion soft, balanced, and refreshingly clean without any irritation. Opt for Simple for a trusted, dermatologically tested solution that cares for your skin, day after day.